Happening Africa

Miller Smooth outdoor

Miller Outdoor

The new outdoor from Miller is big and bold and for a brand that is a new player in the market is breaking the rules.

There are no logos and the Miller crest does not appear. Nothing about the fact that the beer is 4.7% ALC/VOL. The other logo and copy line that does not appear is the fact that the product is cold filtered or the fact that the product is from

America

The only product ID that appears on the billboard is the neck label on the bottle with MGD genuine draft.

SAB make two claims Draft beer in a bottle and as Smooth as a beer get. I have not seen Miller outside of South Africa on the African continent but I do wonder how the Cameroun market would react to Miller Genuine Draft Draft in a bottle as Smooth as beer gets being launched in their market.

Coke painting the town Cola

Coke are not stopping with painting the African continent Coke.

The International Coke look and feel just keeps rolling out across the African continent. There are a number of super sites in

Ghana

that Coke have taken down the Football image and replaced it with the international look and feel. This is strange as the African Cup of nations will take place in

Ghana

shortly and as we all know the country is crazy about football. Something else is that Coke has chosen not to go with an outdoor execution that celebrates

Ghana

's 50 years of independence.

In

South Africa

on a very busy street in

Cape Town

called Long Street Coke have not gone with a building wrap or a large outdoor billboard but chosen to paint the front of a building with the International look and feel . The issues regarding window are just painted around and yes there will be wear and tear on the paint but Coke have decided to go big. This road is a prime evening spot which consists of bars and restaurants next to one another. The building is light at night so it works for them 24 hours a day. This is really the one of the best outdoors around at the moment.

ghana coke

Ghana

Ghana is busy with its 50 years of independence celebration well done and congratulations to everyone from that beautiful country.

Coke has changed their super site from a football execution to the new global look and feel. With the Africa Cup of nations coming up soon in Ghana it is a strange decision for Coke to be moving away from football.

ghana @ 50

Ghana As One	Attached is a piece about Ghana celebrating it’s 50 years of independence. There are also billboards going up were brands are also celebrating Independance
	On March 6, 1957 , Ghana As One Attached is a piece about Ghana celebrating it’s 50 years of independence. There are also billboards going up were brands are also celebrating Independance On March 6, 1957 , Ghana became the first country in Africa south of the Sahara to gain independence from colonial rule. 2007, marks 50 years of independence. The theme for the anniversary is: Championing African Excellence. Ghana ’s first President, Osagyefo Dr. Kwame Nkrumah, envisioned this country as the guiding light of African independence and solidarity -- the BLACK STAR, the lodestar of Africa . Ghana ’s attainment of independence and the subsequent ideological support it extended to other colonized countries on the continent, culminated in the emancipation of many of these countries from colonial rule.  There are three main objectives for the jubilee celebrations. They are: To celebrate and commemorate Ghana’s landmark achievement as the first country in Black Africa to attain independence from colonial rule; To reflect on the evolution, development, achievements and drawbacks of our country over the past fifty (50) years; and to look forward to the future, to our vision of excellence in all fields of endeavour in the next fifty (50) years toward our centenary birthday as a nation. Year-long activities marking the Golden Jubilee have been scheduled, beginning in January 2007 and ending in December 2007. The monthly themes are: January : Reflections February : Towards Emancipation March : Freedom March April: Our Nation, Our People May : Our Wealth and Our Prosperity June : Heroes of Ghana Month July : African Unity Month August : Diaspora Month September : Service to the Nation October : Knowledge and Ghana ’s Development November : A Healthy People, A Healthy Nation December : Final Curtain Ghana became the first country in Africa south of the Sahara to gain independence from colonial rule. 2007, marks 50 years of independence. The theme for the anniversary is: Championing African Excellence. Ghana ’s first President, Osagyefo Dr. Kwame Nkrumah, envisioned this country as the guiding light of African independence and solidarity -- the BLACK STAR, the lodestar of Africa . Ghana ’s attainment of independence and the subsequent ideological support it extended to other colonized countries on the continent, culminated in the emancipation of many of these countries from colonial rule.  There are three main objectives for the jubilee celebrations. They are: To celebrate and commemorate Ghana’s landmark achievement as the first country in Black Africa to attain independence from colonial rule; To reflect on the evolution, development, achievements and drawbacks of our country over the past fifty (50) years; and to look forward to the future, to our vision of excellence in all fields of endeavour in the next fifty (50) years toward our centenary birthday as a nation. Year-long activities marking the Golden Jubilee have been scheduled, beginning in January 2007 and ending in December 2007. The monthly themes are:
	January : Reflections February : Towards Emancipation March : Freedom March April: Our Nation, Our People May : Our Wealth and Our Prosperity June : Heroes of Ghana Month July : African Unity Month August : Diaspora Month September : Service to the Nation October : Knowledge and Ghana ’s Development November : A Healthy People, A Healthy Nation December : Final Curtain

cameroun wed sites

Cameroun

Web sites

Attached are two web sites from two companies that are operating in

Cameroun

. One being MTN and the other being Les Brasseries du Cameroun. The African continent has had bandwidth problems over the years but if you look at these sites and the amount of information that they contain then you have to say that the bandwidth is a thing of the past and the numbers of people that are able to access the internet if enough for these companies to decide to invest in this electronic form of communication. Sisimo will come to

Africa

and you know what it is already here.

“The world is moving from mass media to my media.” Dan Rosensweig

All that I can say is that some companies are going to be left behind because

Africa

is changing very quickly so come be part of the change or be left behind.

http://www.mtncameroon.net/mtnfoundation/environment.html

http://www.lesbrasseriesducameroun.com/

Cameroun langauge

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Last Updated: Tuesday, 20 February 2007, 00:28 GMT E-mail this to a friend Printable version New language for divided Cameroon By Francis Ngwa Niba BBC News, Douala Teachers in Cameroon are concerned that the new language frananglais - a mixture of French, English and Creole - is affecting the way students speak and write the country's two official languages. Many young Cameroonians are speaking frananglais With more than 250 indigenous languages and both French and English as official languages, choosing the right vocabulary to convey a message can be tricky. In the face of this huge variety, youths across the country are bending linguistic rules, the main objective being to communicate easily with each other. "Frananglais is cool," says Aboti Mariette, a 16-year-old student at the Lycee Technique in Douala. "How do you expect my English-speaking friends to understand my message if I don't use frananglais? They will not comprend tout ce que je dis (understand everything I say)," she says smiling. Bad influence From nursery to primary and secondary schools, frananglais is fast becoming the lingua franca over Creole (pidgin English) which until recently was the best-known and widely used language across the country. "Je veux go" is a mix of English and French and means simply "I want to go" or "I am leaving." TEST YOUR FRANANGLAIS Tu as go au school - Did you go to school? Tu as sleep hier? - Did you sleep well last night? Tout le monde hate me, wey I no know - Everybody hates me, I don't know why Je veux go - I want to go Il est come - He has come Tu play le damba tous les jours? - Do you play football every day? "Tu as sleep hier?" means "Did you sleep well last night?", while "Tout le monde hate me, wey I no know" is "Everybody hates me, I don't know why." This is the type of language commonly used by 10-year-old pupils of the Ladybird Nursery and Primary school in Douala. They say they feel comfortable speaking this language but obviously this is not the same view held by the school authorities. Fang Hyronius Forghema, head teacher of the school described frananglais as "corrupt" and a bad influence on spoken and written English and French. The 500-pupil school now has French- and English-speaking days where all pupils must speak only one of the two official languages - there is no frananglais day. Pupils who break this linguistic rules are punished severely, but that has not stopped the usage of frananglais on school premises. Music Opinion is sharply divided on the origins of frananglais. Francoise Endwin, head of the French department of the Linguistic Centre in Douala says it developed because French and English have a lot of similarities, despite their different syntax. To cut corners, schoolchildren just mix both, the end result being that they understand each other, he says. But Mr Forghema contends that French-speaking parents "developed the jargon we now call frananglais" when they realised late in life that their children would benefit if they could speak it. A lot of musicians now also use frananglais in their music. One of the earliest musicians to do this was the famous Lapiro de Mbanga, but dozens of other artists have now joined the bandwagon and sing in a language that most people will understand. That now happens to be frananglais. The most popular of these musicians now is known as Koppo and his best-known frananglais song is titled Si Tu Vois Ma Go (If You See Me Go). A mother of three I met buying the album in Douala told me: "I love Koppo's music very much - he sings in a language everyone can relate to." Jacques Towe, head of the English department of the Linguistic Centre in Douala, says: "Only time will tell what will happen to frananglais. It might develop into a new type of language" that might help bring national unity in a country divided along strong linguistic lines. As far as I am concerned, "je ne suis pas sure about this" (I am not sure about this). To be recognised as a language on its own, frananglais will have to be codified. Some university post graduate students have carried out research on frananglais but they all agree only on one point - if it helps communications, it's good for the country. Vous reading this toujours? (Are you still reading this?) You might be hooked already. E-mail this to a friend Printable version SEE ALSO Frustration threatens Cameroon calm 07 Jan 04 |  Africa English speakers mourn in Cameroon 21 May 02 |  Africa Cameroon's English speaking separatists 05 Oct 01 |  Africa TOP AFRICA STORIES Heavy shelling in Somali capital Flood aid struggle in Mozambique Anglicans warn US on gays | News feeds MOST POPULAR STORIES NOW MOST E-MAILED MOST READ Orkney to get 'biggest' wave farm Sexualisation 'harms' young girls Clip may end need for heart ops India police probe baby bone find Tea 'controls female hair growth' Most popular now, in detail MOST E-MAILED MOST READ Most premature baby set for home US 'Iran attack plans' revealed Manhunt for train fire suspects Gay ultimatum for Anglicans in US Sexualisation 'harms' young girls Most popular now, in detail FEATURES, VIEWS, ANALYSIS Oscars 2007 Test your knowledge of some of the greatest film directors Going grey Pollution is turning Mongolia's famous blue skies grey Twisting tongues Young Cameroonians find new language to end Anglo-Franco split

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Kadji promotion

Cameroun

Kadji Beer Promotions

Off the back of a national promotion run by Guinness in

Cameroun

a smaller brewer has started a promotion were the prize is identical and the mechanics are similar and no body is upset that the promotion is similar. The shoppers say that they are benefiting so who cares if Kadji Breweries are copying Guinness. There is a feeling that this is a me to promotion though but then they the shoppers say they do not ever believe that Kadjie Breweries would lead or be innovative. The price point is also at the opposite end to Guinness. Kadji brewies being seen as a cheap beer.

Guinness

Cameroun

ran a promotion were they were rewarding shoppers who were purchasing Guinness Foreign Extra Stout or Guinness Smooth. The prizes that could be won were ten million Fcfa winners and these were drawn live on national television on a weekly basis. This was clever as it created a huge awareness amongst the consumers when they saw that there were real winners. There were also draws for smaller pizes in selected bars run by promoters as well as instant prizes for the shoppers.

The promotion being run by Kadji breweries is across all their brands with the main prize also being an Fcfa Millionaire. Not very original.

At the same time they have posters in bar with the recommended selling price for a brand called King at 375 Fcfa. This is a brand at the lower end of the lager market with brands such as Golden Harp recommended selling price being 500 Fcfa and Satzenbrau being 450 Fcfa. The promotion is being advertised in newspaper with a full page ad.

beaufort

Cameroun

Beaufort

Brasseiers have launched a new lager into the market soon after the launch of Pelforth Extra Stout. I                   believe it is also aimed at a target group of health conscious shoppers. The beer is called Beaufort                Light.

The billboards have a picture of the pack which is what you would expect it to have. Nothing new there but what is new is there is a single figure who is busy exercising on the billboard not a group of people enjoying the product. The copy line on the billboard is Light Attitude in English with all other copy on the billboard being in French. They are not running English and French billboards separate as they have done in the past. This is the same as what the MTN billboards look like at present French and English mixed. There seems to be very little support for the new product in bar but I am 5 week after launch so there could have been activity at launch. I did see a number of different outdoor sites as well as a Beaufort Light branded vehicle.

There was no table coverage of the product at any of the outlets that I visited and when prompted the shoppers said that if they were doing fitness training or had big meetings the next day then they would drink Beaufort Light as it was good for you. The females that I spoke to did not say that they would drink Beaufort Light but I believe that over time there could migrate to Beaufort Light. Interesting Shoppers said it was also made by Brasseiers so it had to be a quality product.

mtn foundation cameroun

Cameroun MTN

Attached are two full colour inserts that are being distributed as inserts in the local Cameroun national newspapers. The size is A4 at present printed on both sides on about a 300 gram gloss stock. Really good quality inserts for anywhere in the world. So what is great about a full colour insert in a national newspaper? I have to say not much but because of the size and paper stock printed in market it is really impressive in Cameroun. What is really interesting is that MTN have chosen two really sensitive topics to sponsor with the MTN Foundation. The environment in Cameroun is something that has made people very wealthy especially the people connected to the logging business and employs a very large number of people as well. Think about the capital that all the trucks that transport the logs out of the forests cost, the capital cost of the saw mills and chain saws cost. The lubricants that are used to lubricate the machinery as well as chain saws and you will then understand what this business is worth. What I am trying to say is that no one talks about the deforestation in Cameroun or Africa for that fact and of what the damage that is being done by all the logging is causing. Everyone has always just ignored this topic as it is always too sensitive and no one really knows who is involved rather than who is not involved. Lots of people make lots of money or should I say some people very very large amounts of money from timber or the rights to the forests. You must also understand that trucks bring the logs out of the forest and return with supplies for the people in the forest cutting down the trees. All these people like the people working in the sawmills are also consumers and are spending their money in market. So it effect a very large sector of the population But rather than not do anything MTN have decided to make a difference and have committed to plant 100 000 trees over the next 3 years through the MTN Foundation. I do not know what the costs of planting 100 000 trees over 3 years will cost but I cannot believe that 30 000 trees a year will cost an excessive amount. What is interesting is that they have gone into a space that corporate business was always to scared to enter and the Cameroon population is rewarding them by buying their airtime and contracts from MTN. The second issue is Aids. We are all aware of the impact that this epidemic will cause on the workforce but once again all the corporate’s and governments other than Uganda have always been to scared to talk about the Aids epidemic as if it will never affect them. This is not the case with the MTN Foundation who is now sponsoring medicine and education about the problem but most important they are speaking about the epidemic. The Cameroun population is once again rewarding them for their stance that they are taking. MTN are also talking out about what they are doing in Cameroun for the people of Cameroun Well done MTN Cameroun

 

COKE IN AFRICA

COKE IN AFRICA

Coke are rolling out an international campaign across Africa. In some markets the work is the same as the international work but it has been changed or adapted in markets such as Kenya. In South Africa the elements range from fridge decals, billboards car branding, floor decals, instore displays and even a uniform for street vendors Download Coke.pdf