Coke are not stopping with painting the African continent Coke.
The International Coke look and feel just keeps rolling out across the African continent. There are a number of super sites in Ghana
that Coke have taken down the Football image and replaced it with the international look and feel. This is strange as the African Cup of nations will take place in Ghana
shortly and as we all know the country is crazy about football. Something else is that Coke has chosen not to go with an outdoor execution that celebrates Ghana
's 50 years of independence.
In South Africa
on a very busy street in Cape Town
called Long Street Coke have not gone with a building wrap or a large outdoor billboard but chosen to paint the front of a building with the International look and feel . The issues regarding window are just painted around and yes there will be wear and tear on the paint but Coke have decided to go big. This road is a prime evening spot which consists of bars and restaurants next to one another. The building is light at night so it works for them 24 hours a day. This is really the one of the best outdoors around at the moment.
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