The new outdoor from Miller is big and bold and for a brand that is a new player in the market is breaking the rules. There are no logos and the Miller crest does not appear. Nothing about the fact that the beer is 4.7% ALC/VOL. The other logo and copy line that does not appear is the fact that the product is cold filtered or the fact that the product is from America The only product ID that appears on the billboard is the neck label on the bottle with MGD genuine draft.
SAB make two claims Draft beer in a bottle and as Smooth as a beer get. I have not seen Miller outside of South Africa on the African continent but I do wonder how the Cameroun market would react to Miller Genuine Draft Draft in a bottle as Smooth as beer gets being launched in their market.





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