Happening Africa

Miller Smooth outdoor

Miller Outdoor

The new outdoor from Miller is big and bold and for a brand that is a new player in the market is breaking the rules.

There are no logos and the Miller crest does not appear. Nothing about the fact that the beer is 4.7% ALC/VOL. The other logo and copy line that does not appear is the fact that the product is cold filtered or the fact that the product is from

America

The only product ID that appears on the billboard is the neck label on the bottle with MGD genuine draft.

SAB make two claims Draft beer in a bottle and as Smooth as a beer get. I have not seen Miller outside of South Africa on the African continent but I do wonder how the Cameroun market would react to Miller Genuine Draft Draft in a bottle as Smooth as beer gets being launched in their market.

Coke painting the town Cola

Coke are not stopping with painting the African continent Coke.

The International Coke look and feel just keeps rolling out across the African continent. There are a number of super sites in

Ghana

that Coke have taken down the Football image and replaced it with the international look and feel. This is strange as the African Cup of nations will take place in

Ghana

shortly and as we all know the country is crazy about football. Something else is that Coke has chosen not to go with an outdoor execution that celebrates

Ghana

's 50 years of independence.

In

South Africa

on a very busy street in

Cape Town

called Long Street Coke have not gone with a building wrap or a large outdoor billboard but chosen to paint the front of a building with the International look and feel . The issues regarding window are just painted around and yes there will be wear and tear on the paint but Coke have decided to go big. This road is a prime evening spot which consists of bars and restaurants next to one another. The building is light at night so it works for them 24 hours a day. This is really the one of the best outdoors around at the moment.

ghana coke

Ghana

Ghana is busy with its 50 years of independence celebration well done and congratulations to everyone from that beautiful country.

Coke has changed their super site from a football execution to the new global look and feel. With the Africa Cup of nations coming up soon in Ghana it is a strange decision for Coke to be moving away from football.