Change in operations in East Africa

The cell phone networks in East Africa are changing the way that they look at the countries in this region. They used to look at each of the markets Uganda, Tanzania and Kenya as separate markets within the East Africa reagion but this is changing with more of a regional approach. One cell phone number can know be used across all three regions. There is also an offer for the same tariff rate for Safaricom, MTN and Vodacom users across East Africa which is a new way of
looking at the billing option for East Africa. Also having Vodacom and MTN with the same offer on the same ad is signs of things changing in East Africa.








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